From Burton’s Biscuit Company
IMMEDIATE RELEASE: November 2016
BURTON’S INTRODUCES NEW PRICE-MARKED PACK FOR CADBURY CREME EGG BISCUITS
The UK’s best-selling Easter biscuit*1, Cadbury Creme Egg Biscuits are set to return with a new £1 PMP in 2016.
Cadbury Creme Egg Biscuits will be available in the traditional 6-pack format (RRP £1), but will be joined by a new £1 PMP 6-pack, available from 1st January 2016 until Easter Monday (28th March).
Both SKUs are available in shelf-ready packaging of 12.
The product is back by popular demand for a third year, after delivering £1.7m RSV in just 13 weeks, 1st January to 5th April 2015*2, and bringing new shoppers to the Creme Egg portfolio*3.
The 2016 launch will be supported by in-store activation and full POS kit such as FSDU shippers, shelf-barkers and posters to entice and attract shoppers.
“Customers have really taken to the delicious combination of Cadbury Creme Egg and biscuit, and with the introduction of a new £1 PMP, we’re sure demand will be high among shoppers looking for a ‘treatier’ biscuit to enjoy at Easter, at an affordable price point,” says David Costello, Head of Customer Category Management at Burton’s Biscuit Company.
With 86% bought on impulse*1, Burton’s is advising retailers to merchandise Cadbury Creme Egg Biscuits in a highly visible area of the store to drive sales and maximise the Easter opportunity in store.
*1 Nielsen Scan Track 18 WE 25.04.2015
*2 Nielsen Scan Track 18 WE 25.04.2015
*3 Kantar Worldpanel 16 WE 26.04.15