From Burton’s Biscuit Company
IMMEDIATE RELEASE: August 2015
BURTON’S BISCUIT COMPANY ADDS JOYFUL NEW ADDITIONS TO ITS CADBURY CHRISTMAS BISCUITS RANGE
Burton’s Biscuit Company is introducing its 2015 range of Cadbury Christmas Biscuits, enabling retailers to unwrap joy for their shoppers with the addition of three new products for this festive season.
This year’s range of Cadbury seasonal biscuits is made up of 9 SKUs featuring some of the UK’s best-loved yuletide favourites, helping retailers to meet high levels of shopper demand across the key Christmas occasions of sharing, gifting and novelty.
Building on last year’s seasonal success, the Cadbury Christmas line-up will this year be joined by NPD Cadbury Delights (MRSP £1.79) a delicious gift for chocolate biscuit lovers in a single layer carton, Cadbury Milk Fingers Twin pack (MRSP £3.78) and a Cadbury Dairy Milk Cracker (MRSP £5), a novelty Christmas cracker style carton with Cadbury Dairy Milk Biscuits inside.
A number of festive family favourites will return with new assortments, including the Cadbury Occasions Carton (MRSP £4), which has seen an 85% sales increase YOY1, and Cadbury’s best-selling chocolate assortment tin, the Cadbury Christmas Jumper Tin (MRSP £7), up 28% YOY*1, both having new biscuit varieties included for 2015. Back by popular demand, Cadbury Mini Fingers and Mini Animals Novelty Tubes are perfect stocking fillers for children.
“Shoppers tell us that Christmas isn’t Christmas without the Cadbury biscuit tin. With this year’s range we are giving people nostalgic treats that continue to delight, whilst also offering something new to excite consumers during the festive season,” says David Costello, Head of Customer Category Management at Burton’s Biscuit Company.
“Christmas is a peak sales period for Cadbury biscuits, with £95m spent on Seasonal Sweet biscuits in 2014 alone2. We would urge retailers to stock up on these much-loved beacon brands that shoppers will be looking for this year, to capitalise on a major profit-boosting opportunity.”
MRSP’s and product weights for the 2015 Christmas range are as follows:
- Cadbury Jumper Tin (343g) – £7
- Cadbury Occasions Carton (245g) – £4
- Cadbury Selection Carton (490g) – £6
- Cadbury Dairy Milk Cracker (164g) – £5
- Cadbury Festive Friends (150g) – £1.79
- Cadbury Mini Animals Tube (110g) – £1.79
- Cadbury Mini Fingers Tube (110g) – £1.79
- Cadbury Delights Carton (64g) – £1.79
- Cadbury Milk Fingers Twin Pack (276g) – £3.78
- Burton’s Biscuits internal sales data
- NIELSEN SCAN TRACK 16 WE 03.01.2015
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Information issued on behalf of Burton’s Biscuit Company by MTJ Associates. For more details please call Martin Jackson, Alyssa James or Emma Nolan on 01772 421442.
Notes to Editors:
Burton’s Biscuit Company is a leading branded and own label supplier of quality biscuits and snacks and is the number two branded player and second largest biscuit supplier in the UK. It owns and bakes market-leading brands such as Maryland Cookies, Jammie Dodgers and Wagon Wheels, and bakes Cadbury chocolate biscuits under licence.
Headquartered in St. Albans, UK, the company operates manufacturing sites in Blackpool, Edinburgh, Llantarnam, and a chocolate refinery in Moreton, employing over 2,000 people