PayPoint enables millions of consumers to make a range of important
household payments in local shops, resulting in extra customer visits and related cross-sales from people paying their bills and paying for other services. Payments taken on behalf of many of the UK’s major energy, cable, mobile and fixed line telephony companies include:
- Electricity and gas
- Mobile top up
- Telephone: cable and calling cards
- Other bills: water, mail order
- Housing rents and Council Tax
- TV Licences
- Insurance and savings
- Transport ticketing
- Debts, rentals and loans
-
E-money, prepaid cards and e-vouchers
- Charitable donations & school meal cards
- Court and other fines
- PayCash internet cash payments
- Cash Out: money paid out to the customer on behalf of clients
PayPoint provides the necessary technology, training and merchandising free of charge to retailers, who earn commission for each payment they take. Convenience and long opening hours are the key benefits of the service in the eyes of PayPoint customers. For each of the last five years, research by Ipsos MORI has indicated that 97-8% of consumers using PayPoint are satisfied with the service, with 83-4% highly satisfied. The same research also consistently shows that the PayPoint terminal is viewed by consumers as an essential service that helps to cement the retailer into its local community.
Retail Services
In addition to the payment terminal, PayPoint has developed a broad range of retail services, including ATMs, parcels, SIM card distribution and international money transfer, which earn retailers additional income as well as give customers additional reason to visit their stores.
PayPoint operates over 2,500 self-fill ATMs. Retailers use their own cash to fill the machines, so benefit by recycling cash taken in their store, some of which is subsequently spent in the store on the same visit, and from reduced banking charges. In many cases, consumers pay a surcharge (or ‘convenience fee’) for each cash withdrawal, from which commission is paid to the retailer, but there is also a growing network of free to use ATMs.
Retailers are able to offer their customers facilities to pay for purchases in the shop by credit and debit cards using hardware provided by PayPoint and linked to the PayPoint terminal.
Support services
As well as developing products and services to generate additional revenue, Paypoint also offers a range of specially negotiated Support Services to reduce retailers’ costs, including:
Collect +
Collect+ is a parcel collection and delivery service enabling consumers
to return unwanted mail order goods through participating PayPoint stores. Mail order and online retailers can offer their customers the option of having their goods delivered to a participating PayPoint retailer, small businesses can despatch their goods at a PayPoint retailer for delivery to another PayPoint retailer nominated by the customer and consumers can send parcels to each other via PayPoint retailers. Collect+ is used by a wide range of mail order and online retailers and is a preferred option on eBay.
Benefits to retailers
Customers expect to be able to pay their bills, rent and council tax, top up their mobile phone and even buy the bus tickets at the same time as shopping for their daily newspaper, pint of milk and groceries. PayPoint is uniquely valuable in driving new customers and encouraging existing customers to be more loyal and to shop more. Independent research (him!/CTP) demonstrates that PayPoint delivers significantly higher visitor frequency and higher spending customers than normally experienced in convenience retailing, resulting in an average 57% higher weekly spend by customers using PayPoint than customers who don’t use it.
The CTP Convenience Tracker research highlights the cumulative effect of having a PayPoint terminal in-store:
- 42% of service shoppers visit every day compared with 30% of average convenienve shoppers
- 96% of service users would be affected if their local store closed (compared to an 81% convenience average)
- 69% of service users are on a shopping mission to top up grocery, buy food for immediate consumption or for a newsagent purchase
- 16% make impulse purchases
- 10% average increase in sales across the store
To find out more:
Email: enquiries@paypoint.co.uk
Phone: 08457 600633
Website: www.paypoint.co.uk/