National Lottery Retailers Win Fantastic Packages to London 2012 Olympic Games


15 lucky retailers win packages to the Games – including athletics finals tickets for two, return travel and overnight accommodation.


Camelot has announced the first round of lucky National Lottery retailers to be selected in a special prize draw to win exciting packages to the London 2012 Olympic Games.  And one store even received a very special visit from Olympian Iwan Thomas who delivered the good news in person.


Angrej Singh Brar, owner of Castle Convenience in Cardiff, was one of the 15 winning National Lottery retail outlets. He was selected from over 2,800 stores entered into a prize draw after scoring 10 out of 10 for excellent in-store execution on Rewards+, Camelot’s new retailer reward programme.


Iwan Thomas visited the lucky store to congratulate Angrej Singh and to present him with details of the prize package, which includes:  

  • Return train tickets for two people to London, plus travel around the capital;
  • Two tickets to the men’s and women's Athletics finals and heats on Saturday 4th August, including the potential to see Dai Greene in the men’s 400m hurdles semi-finals, Jessica Ennis in the heptathlon and Mo Farah in the men’s 10,000m finals;
  • Two tickets to Men's Hockey Preliminaries (2 games) on Sunday 5th August 2012;

  • One night’s accommodation at a 4 star hotel in London for two people sharing a twin or double room, with breakfast included.

Rewards+, launched earlier this year, offers National Lottery retailers the chance to win cash vouchers of £10, £15 or £25 for excellent in-store merchandising and up-selling of lottery products.

And as part of an additional thank you to retailers for helping to raise £2.2 billion towards funding the London 2012 Games, they are also being offered the chance to win ‘Gold’ with 240 money-can’t-buy tickets to the Games up for grabs through Rewards+.


The 15 lucky winners revealed this week are the first in what will eventually be four cycles of prize draws, which will take place every eight weeks between November 2011 and May 2012.

Angrej Singh said of his win: “We are so excited that we have won tickets to the London 2012 Olympics – we’ve been following the build-up to the games, but never thought we would be going along ourselves. And to get travel and accommodation taken care of as well is like a dream come true. We can’t wait!


“We were also very pleased to be awarded £25 as a result of our efforts at merchandising and selling The National Lottery in our store. Camelot’s Site+Stock+Sell initiative has definitely helped us improve our lottery business, which is great news for our overall takings – and the launch of Rewards+, with the ongoing incentives it offers, gives us something additional to aim for.”


Iwan Thomas was delighted to visit Castle Convenience. He said: “By selling lottery tickets, the part that Mr Brar and all National Lottery retailers have played in helping to raise vital money towards the infrastructure of the Games and for the elite British athletes who will be competing cannot be under-estimated. It was fantastic to get to tell him the good news about his Olympics package in person – it’s very well-deserved and I hope they have a fantastic time in the crowd next year!”


Rewards+ was launched earlier this year following the success of Camelot’s Site+Stock+Sell programme, which benchmarks standards for merchandising and selling The National Lottery in-store. From September 2011, participating National Lottery retailers who achieve 10/10 in their Rewards+ assessment will all be entered into a prize draw to win a fantastic Olympics package. 15 packages will be on offer during each call cycle, and there will be four complete cycles between September and the Games next year.


All of the Olympic packages on offer include tickets to the Games for two people to watch two events on consecutive days – one of which will be a guaranteed gold medal event – as well as travel by train to and within London, and overnight accommodation in the city.


Camelot Retail Sales Executives will continue to visit each store within their normal eight to nine-week Site+Stock+Sell call cycle and retailers will continue to receive a score out of 10 following the visit.


When retailers are awarded a voucher for scoring 8 out of 10 or above on Rewards+, they can redeem their prize through a dedicated National Lottery retailer website ( and the cash value of their win will be added to their own special Rewards+ pre-paid credit card. Retailers can then use the card in any outlet that normally accepts credit card payments, as well as through most online stores.



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