Latest Free Advice & Case Studies

How Prices Affect Customers

How Prices Are Affecting Customers’ Behaviour

“If someone wants baked beans they will buy a price marked tin of Heinz rather than a cheaper own brand alternative,” reports Steve Ansell, of Ansell Village Stores in Bedfordshire. “People don’t always want lower prices,” agrees Colin Woods, who owns Amberley Village Stores in … [Continue reading...]

Retail Price Offers

Price Marking and Own-brand

How important are Booker’s own-label products in a rural shop context? Whether you are in a city location or a rural location own label is important. Consumers will always want quality and value for money no matter where their location. It isn't about having either branded or … [Continue reading...]

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Latest RSA News, Views & Opinions

12 Days of Chrstmas Video

Barns Green Village Store’s “12 days of Christmas”

The Rural Shops Alliance (RSA) are always interested to see how Rural Shops are marketing themselves within their local communities and wider afield and how they get over the message in new and … Continued reading


The National Minimum Wage – RSA Submission to LPC

SUBMISSION TO THE LOW PAY COMMISSION ON THE FUTURE LEVEL OF THE NATIONAL MINIMUM WAGE 1. INTRODUCTION The Rural Shops Alliance is a national trade association representing the views of about … Continued reading

Christmas Cash Camelot Blippar

Camelot brings ‘Christmas Cash’ Scratchcard to Life

Camelot, the operator of The National Lottery, has partnered with image-recognition and augmented reality specialist, Blippar, to bring its new £2 ‘Christmas Cash’ Scratchcard to life. The new … Continued reading

House of Commons sits for the first time following State Opening 2013

Business, Innovation and Skills Committee – 2013

Rural Shops Alliance submission to the Business, Innovation and Skills Committee enquiry into the UK Retail Sector. Introduction The Rural Shops Alliance is a trade Association representing the … Continued reading

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